Find the bleed
Something is taking your revenue. Seven questions will tell you what.
Revenue rarely stalls because you need more marketing. It stalls because one part of the growth system is constrained, and until you know which part, every rand you spend is a guess. The check below is free, takes about two minutes, and you keep the answer.
Questions. No email required.
The Revenue Bleed Check
Answer seven questions. See what the gaps are costing you.
One question for each place revenue gets stuck. Answer from what you already know about the business. At the end you get a reading on all seven and an estimate of the annual bleed, on the page, with nothing to fill in first.
Where you are
What does the business earn in a month, roughly?
01/08
No email required. Nothing is sent anywhere.
The seven constraints
Four stages you can pull on. Three things that stop you pulling them.
Growth Levers
Discovery
The people who need what you sell cannot find you. Your competitors come up first.
Growth Levers
04Underlying Blockers
03What it costs
Every month this runs, clients who would have paid you pay somebody else instead, and you never find out it happened.
Can you name the three channels that brought you clients last quarter?
What each one costs
Read them properly. One of these is taking your revenue.
Growth Levers
04Four stages of one funnel. Revenue leaks at whichever stage is weakest, and pouring more spend in at the top widens the leak rather than closing it.
- 01
Discovery
The people who need what you sell cannot find you. Your competitors come up first.
What it costs
Every month this runs, clients who would have paid you pay somebody else instead, and you never find out it happened.
Can you name the three channels that brought you clients last quarter?
Read this one in full - 02
Conversion
Buyers find you, take the meeting, ask for a proposal, and then go quiet.
What it costs
You pay full price for every enquiry and bank a fraction of them. The gap is your marketing budget, spent twice.
Of every ten serious conversations, how many end in an invoice?
Read this one in full - 03
Retention
Clients buy once, and you never hear from them again.
What it costs
You already paid to win that client. Replacing them costs more than keeping them would have, and you do it again every year.
What share of last year's clients are still with you?
Read this one in full - 04
Expansion
You are known in one market and invisible in the next one over.
What it costs
Your growth is capped at the size of one room. Everything above that ceiling goes to whoever got to the next room first.
When you last tried a new market or a new segment, what actually happened?
Read this one in full
Underlying Blockers
03These three sit underneath all four stages. If one of them is your constraint, nothing you do to the funnel will move the number until it is dealt with.
05
Founder Dependency
Every deal runs through you. The business moves at the speed of one person.
What it costs
Take three weeks off and revenue takes three weeks off with you. That is not a business yet. It is a job with staff.
If you disappeared for a month, what would the pipeline look like when you got back?
Read this one in full06
Reputation
What people find when they look you up is deciding the deal before you get in the room.
What it costs
The buyer made their mind up before the meeting. You were never in the running, and nobody told you why.
When did you last read what comes up when somebody searches your company name?
Read this one in full07
Offer
Everybody in your category says the same thing, and so do you.
What it costs
No campaign fixes this. Spend on reach and you are paying to send more people to a choice they cannot make.
Can your team say what makes you different in one sentence, without using the word quality?
Read this one in full
You do not have to work out which one it is.That is what the diagnosis is for.
The Revenue Diagnostic takes your real pipeline and your real conversion data, tests all seven, and comes back in writing with the one that is costing you most. It starts at R15,000. You keep the diagnosis whether or not you work with us afterwards.
The diagnosis
We find the constraint before we recommend anything.
Tell us the number you are trying to move and the date it has to move by. You get back the commercial question we think needs answering first, within 72 business hours.