How we work
Nobody sells you a campaign until somebody finds the problem.
Eight steps, in the same order, every time. They exist to find the thing actually holding your revenue back, build the intervention that clears it, and leave the capability with your team rather than with us.
Steps. Every engagement.
The Rallinca Revenue Engine
Eight steps. In order. Every time.
Identify the commercial target.
Establish the baseline.
Identify which constraint is responsible.
Design the intervention.
Execute across the prescribed channels.
Test, refine, improve against the number.
Expand what is working.
Hand over the system to the client.
- 01FindIdentify the commercial target.
- 02MeasureEstablish the baseline.
- 03DiagnoseIdentify which constraint is responsible.
- 04BuildDesign the intervention.
- 05LaunchExecute across the prescribed channels.
- 06OptimiseTest, refine, improve against the number.
- 07ScaleExpand what is working.
- 08TransferHand over the system to the client.
The six convictions
What we stand on.
Engagement philosophy
Your engagement should be the length of your problem.
Some problems close in 30 days. Some take a campaign. Some need the whole growth system rebuilt and handed over. Nothing about a twelve month contract makes a leaking channel stop leaking any sooner, so you are never sold one to make the retainer look tidy.
The Revenue Diagnostic exists so neither of us guesses.
Scoped to the problem
Sprint
30 daysOne channel is leaking. Find the leak and close it.
Campaign
8 to 16 weeksA number to move by a date. Build the campaign that moves it.
Growth system
As long as it takesThe whole engine needs rebuilding, then handing over.
What number are you trying to move?
Tell us the target and the deadline. You get back the commercial question we think needs answering first, within 72 business hours.