Insights
Thinking on growth in Africa.
Arguments we make to clients every week, written down properly. Every figure is linked to the study it came from, so you can check the reasoning rather than take it on trust.
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Pieces and counting. Every claim sourced.
The strategies before they become case studies.
Every fortnight, one piece of original thinking about how businesses actually grow in African markets. Written by the people who build the campaigns.
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What we are thinking about.
Put it to work
Three tools that do the first part of the job for you.
The diagnosis, the framework and the campaign sketch, all of them on the site rather than behind a form. Each one is the thinking we would put in front of a client in a first meeting.
What we publish on
- Growth Strategy
- African Markets
- PR and Media
- Digital
- Brand Building
Reading is not the same as moving the number.
When you are ready to work on the commercial problem rather than read about it, tell us what you are trying to move.