Constraint 02 Conversion
They know you exist. They are not buying.
People visit your website. They follow you on social media. They come to your events. They read your proposals. They nod in meetings. And then nothing happens. The gap between someone being interested and someone paying is where your revenue quietly disappears.
The constraint
They know you exist. They are not buying.
People visit your website. They follow you on social media. They come to your events. They read your proposals. They nod in meetings. And then nothing happens. The gap between someone being interested and someone paying is where your revenue quietly disappears.
This is a strange constraint to live with because there is no shortage of attention. People engage. They compliment the work. They say they will get back to you. The activity looks healthy on the surface. But when you look at revenue, the story is different. Attention is arriving. Money is not following it.
What you might recognise
If two or three of these are true, this is your constraint.
- 01
Your website gets traffic. The inquiry form stays quiet. People look at what you do and leave without reaching out.
- 02
Proposals go out and disappear. You follow up once, maybe twice, and hear nothing. You start to wonder if the pricing was wrong.
- 03
Conversations start well and then stall. The prospect says they need to “think about it” or “discuss internally.” Weeks pass.
- 04
You have lowered your price to close a deal more than once. The discount worked, but you felt it.
- 05
When someone does buy, you cannot always explain why that one said yes and the others did not.
What it actually costs you
The bill arrives whether or not anybody sends it.
Every piece of marketing that produces attention without purchase is money spent twice. Once to create the visibility. Once more in the opportunity that visibility created and then wasted. You are generating interest at the top and losing it somewhere in the middle. The cost is not the marketing budget. It is the revenue that was right there, warm, interested, and then gone.
The question that tells you everything
Of the last twenty people who expressed genuine interest in working with you, how many became paying clients? Count them. If the answer is fewer than eight, something in the journey between “interested” and “yes” is broken, and that thing is costing you more every month than you are spending to fix it.
What the diagnostic looks at
The entire path from first contact to signed agreement. How long it takes. Where people hesitate. What your proposals say and how they are structured. How quickly you respond to inquiries. What happens between the first meeting and the decision. Whether the experience of buying from you is easy, difficult, or forgettable.
What usually needs to change
Rebuilding the path so that moving from interest to purchase feels natural. Sometimes this means rewriting how you present your offer. Sometimes it means restructuring your proposals so the value is unmistakable. Sometimes it means shortening the time between inquiry and response from two days to two hours. Often it means all three. The fix is almost never one thing. It is the accumulated effect of making every step feel considered and easy.
Where to start
A Revenue Sprint (starts from R35,000, 30 days) to fix one specific point where prospects drop off. A Revenue Campaign (starts from R75,000, 60 to 90 days) to rebuild the full journey from interest to payment.
The ladder
The engagement this constraint usually needs
- See the Revenue Sprint
Revenue Sprint
Starts from R35,000. 30 days. Weekly reporting.
One constraint, agreed in the first week and not widened afterwards. You leave with the fix built and launched, not with a document describing it.
- See the Revenue Campaign
Revenue Campaign
Starts from R75,000 for a 60 to 90 day campaign.
Tell us the target and the date. The campaign is built backwards from both, across whichever channels the target actually needs, and reported against the number every week it runs.
Conversion
Start With Your Number
Tell us the number you are trying to move and the date it has to move by. You get back the commercial question we think needs answering first, within 72 business hours.